Utilizing Elements of Behavioral Design in
Improving Hospital-OPO Communication 


Presented On:
Tuesday, May 08, 2018

Continuing education credits available until:
Tuesday, May 7, 2019



Sayona John MD- Moderator
Medical Director, Neuroscience ICU
Rush University Medical Center
Chicago, Illinois

Ruth Schmidt - Speaker
Visiting Industry Professor, Director of Strategic Initiatives
Institute of Design
Illinois Institute of Technology
Chicago, Illinois

Paul Keck - Speaker
Innovation Manager
Chicago, Illinois

Click here for Speaker Biographies


Behavioral design can be a helpful tool to improve hospital OPO partnerships and processes and to ultimately achieve better family outcomes. This webinar will explore elements of behavioral design including situational awareness, intentional messaging, and communication strategies that can be used to improve partnerships between OPOs and hospitals.

Target Audience:  

Members of the donation and transplantation community serving diverse populations to include administrators, coordinators, physicians, nurses, surgeons, managers, quality improvement specialists, social workers, and other donation and transplantation center professionals and their colleagues.

Learning Objectives:

At the end of the webinar, participants should be able to:

  • Identify the concept of behavioral design and its use to improve communication.
  • Explain how behavioral design can be applied between OPOs and hospital communicationprogramming in support of the organ and tissue donation process. 
  • Describe the use of behavioral design as a framework to conduct potential donor referral debriefs internally and externally.

Click here for more information on CE Credits




OnDemand Recording - Available Until 5/07/ 2018: Utilizing Elements of Behavioral Design in Improving Hospital-OPO Communication

  • Tuesday May 07 2019, 2:00 PM - 3:00 PM